Leaders Day Conference

Services:
Brand Strategy, Identity Design, & Promotion Design

Branding for an exclusive education conference focused on improving system-wide learning.

While working as an in-house designer, I was assigned this branding project for Leaders Day Conference, an exclusive training event for district-level educators.While working as an in-house designer, I was assigned this branding project for Leaders Day Conference, an exclusive training event for district-level educators.
Leaders Day 2023 logo

Branding

This conference is annual and needs to have branding that updates every year. This is the branding for the 2023 conferences, using the Toronto Summit as an example.

Main Conference Logo
Leaders Day 2023 Toronto Summit logo
Alternative Conference Logo
Leaders Day 2023 logo
Overall brand logo
Knowledgehook Leaders Day logo

Promotional Material

The event is exclusive and only 20 individuals were invited, so the invite packages needed to reflect a level of exclusivity as well. We did this by sending packages to each invitee that included a poster invite and a postcard invite to a social happening the night before.

Leaders Day Mailer
Leaders Day mailer, box opened showing the poster and social postcard invite.

Day-of Collateral

For the conference day itself, I had signage, take-home material, name tags, and presentation slides to design, below is a sampling of that collateral.

The notebook & discussion guide was unique and needed extra attention. The first 10 pages had printed discussion notes in it that followed along with each presenter throughout the day, and the rest of the book was all lined note pages.

Leaders Day notebook, open
3 Leaders Day rollup banner
Notebook for Leaders Day
Leaders Day takeaway folder
Name tags for Leaders Day
Leaders Day totebag
Presentation Slide for Leaders Day

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