Impact Awards Promotion Design

Services:
Brand Strategy, Promotion Design

Celebrating math teachers’ for their invaluable work in the classroom.

The Impact Awards (presented by Knowledgehook), is an annual virtual commemoration of math teachers across North America. Hosted each May, teachers’ experience and stories are highlighted and celebrated. A panel of expert educators reviews interview videos of teachers (called Impact Stories), and determine who’s displayed excellence in 6 categories. Then a teacher of the year is awarded to the individual who’ve displayed excellence in all 6 categories.

The branding for this project needed to be district from Knowledgehook’s branding, but still needed to appear similar.
Digital ad for the Impact Awards. The image has a phone with a social media post of the winner on it. The text beside says "Celebrating Amazing Teachers"

Award Ceremony

Once a year, Knowledgehook hosts a virtual award ceremony celebrating the impact teachers have had over the school year. Every year there are distinctions in six categories awarded to teachers, and one teacher of the year award winner, voted by all attendees.

Impact Award certificate. Awarded to Sophia Clark
Video call showing the opening slide of the Impact Award virtual ceremony. The title slide shows the logo in front of a purple curtain.
Video call showing a winner slide for teacher of the year award. Awarded to Sophia Clark

Promotion for Impact Stories

Since Impact Stories are video interviews, I created thumbnails and social media posts for each story. Only first names are shared publicly to keep privacy, and when special distinctions are awarded, they're noted in all images used.

Thumbnail image that says "Celebrating Amazing Teachers"
Thumbnail image for Sophia, who is recognized as an outstanding teacher
Thumbnail image for Ruth, who is recognized as an outstanding teacher
Thumbnail image for John, who is recognized as an outstanding teacher
Social media post image for Sophia, who is recognized as an outstanding teacher
Social media post image for Ruth, who is recognized as an outstanding teacher
Social media post image for John, who is recognized as an outstanding teacher

Branding

The Impact Stories are part of a larger sub-brand of Knowledgehook called the Impact Program. Multiple projects and events are connected, and share a similar brand style.

Impact Stories logo
Impact Challenge logo
Impact Journal logo
Impact Awards logo

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