The logotype is intended to be very friendly and inviting. The hand-drawn lettering is meant to show the depth of care that goes into each cup of coffee and individual experience. The style is playful and the level of detail shows uniqueness.
The colours are inspired by cups of coffee, emphasizing the main focus of the cafe, and the supporting font "Kreon" is structured yet inviting which balances the hand-lettered logo and additional lettering.
Flux is a personal design project I created to develop my hand-lettering and composition skills. What started as logo sketch explorations became a full brand identity with product and promotional design.
While working as an in-house designer, I had the opportunity to refresh Knowledgehook's brand, including the main logo, colours, typography, illustrations, and style guides.
Freelance project for a non-profit organization, designing both a book cover and interior with illustrations for two books by the same author. The designs have hand-lettered titles, illustrated covers, and illustrations throughout that utilize AR technology.
