Jay's Cafe Branding

Services:
Identity Design, Brand Strategy

Enjoy cozy coffee with a friendly smile! This comfy cafe has booths and couches providing a warm and inviting atmosphere.

Jay's Cafe is a personal project I created to explore branding for a physical location instead of just online, thus all designs had real-world tangible products and printed advertisements in mind. Since Jay's Cafe is fictional, I chose to create an ideal cozy cafe that I would personally enjoy, one where anyone who comes feels like they could hangout for an afternoon and experience a home away from home.
Travel coffee cup for Jay's Cafe

Brand Identity

The logotype is intended to be very friendly and inviting. The hand-drawn lettering is meant to show the depth of care that goes into each cup of coffee and individual experience. The style is playful and the level of detail shows uniqueness.

The colours are inspired by cups of coffee, emphasizing the main focus of the cafe, and the supporting font "Kreon" is structured yet inviting which balances the hand-lettered logo and additional lettering.

Jay's Cafe logo

Promo Design

Posters, coffee cups, and signage all follow the same emphasis on coziness and comfort.

The poster design utilizes lettering, similar to the logotype, to highlight the tagline of the cafe in a friendly way.

Poster for Jay's Cafe. The text reads "Your friendly neighbourhood coffee spot: Jay's Cafe"

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