The logotype is intended to be very friendly and inviting. The hand-drawn lettering is meant to show the depth of care that goes into each cup of coffee and individual experience. The style is playful and the level of detail shows uniqueness.
The colours are inspired by cups of coffee, emphasizing the main focus of the cafe, and the supporting font "Kreon" is structured yet inviting which balances the hand-lettered logo and additional lettering.